Somewhat Goods

For this vintage revival brand a nostalgic and eclectic visual identity was created. The tone of voice reflects the humorous (ironically self-effacing) name "Somewhat Goods" and is far from serious. Since the brand's target market is young, a strategy of "fauxstalgia" was at the forefront of this brand.

“Step back in time and step up your fashion game with Somewhat Goods!

Introducing our newest addition: one-of-a-kind hats created from vintage embroidered patches. Each hat is a unique masterpiece, reworked to create a style that is all your own. Our hats are the perfect accessory for any outfit, whether you’re heading to a concert, a festival, or just hanging out with friends.

At Somewhat Goods, we believe in the power of individuality. That’s why each hat we make is completely unique. No two hats are exactly the same, so you can be sure that you’re getting something truly special.”

Advertising copy written by CHATGPT